Case of Birla Institute of Management and Technology: Saviance Technology and Viburnix- Suggestions for SEO and SMO
The website of BIMTEC (Alumni Section) has a good layout, lot of internal links, good quality content and also supports collaboration, user participation and content generation by them.
But a websites rank also depends on External Links.
The most important factors for deciding the Rank of a website are the Keywords and the External Links.
Keywords must be used in Headings and it’s not necessary to have articles etc as in the case of Video and Photo sharing sites.
The promotion of a website is similar to Push Marketing and External Links have to be created and this is done by every Webmaster and Blogger irrespective of what they say.
The most effective way of creating these links is by using Web 2.0 like Blog Networks (Eg Digg). There is a misconception among many people who think using Facebook, Twitter etc is sufficient for their Web 2.0 strategy and ignore the more effective means like Blog Networks and Social Bookmarking.
These sites are meant for SEO unlike Facebook which is for making friends.
These sites not only provide direct links and users but also help in improving the rank of the website on Goggle and other search engines.
The algorithms and rules for using these sites are much more complex than promoting a site on Google and are not even published anywhere.
Non compliance of these rules results in the account being blocked or poor ranking.
I have learned about SEO using Web 2.0 by adopting hit and trial method over a long time period.
The biggest problem with Blog Networks is that they don’t allow a user to promote his content.
Digital Marketing Solutions - PPC- Pay Per Click, Social Media, Web 2.0 Marketing, Business Blogs, Search Engine Optimization, Content Marketing, Other Online Marketing
The website of BIMTEC (Alumni Section) has a good layout, lot of internal links, good quality content and also supports collaboration, user participation and content generation by them.
But a websites rank also depends on External Links.
The most important factors for deciding the Rank of a website are the Keywords and the External Links.
Keywords must be used in Headings and it’s not necessary to have articles etc as in the case of Video and Photo sharing sites.
The promotion of a website is similar to Push Marketing and External Links have to be created and this is done by every Webmaster and Blogger irrespective of what they say.
The most effective way of creating these links is by using Web 2.0 like Blog Networks (Eg Digg). There is a misconception among many people who think using Facebook, Twitter etc is sufficient for their Web 2.0 strategy and ignore the more effective means like Blog Networks and Social Bookmarking.
These sites are meant for SEO unlike Facebook which is for making friends.
These sites not only provide direct links and users but also help in improving the rank of the website on Goggle and other search engines.
The algorithms and rules for using these sites are much more complex than promoting a site on Google and are not even published anywhere.
Non compliance of these rules results in the account being blocked or poor ranking.
I have learned about SEO using Web 2.0 by adopting hit and trial method over a long time period.
The biggest problem with Blog Networks is that they don’t allow a user to promote his content.
Digital Marketing Solutions - PPC- Pay Per Click, Social Media, Web 2.0 Marketing, Business Blogs, Search Engine Optimization, Content Marketing, Other Online Marketing
1 comment:
The promotion of a website is similar to Push Marketing and External Links have to be created and this is done by every Webmaster and Blogger irrespective of what they say. Do IT Yourself Business Homepage
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